What is this project?

It’s a question about what – and who – we’re really investing in.

The cycling apparel market has changed a lot in recent years. We’ve grown used to foreign logos justifying any price. Same materials, same factories, similar quality – and yet, a well-known name can double the price.

But when a Polish brand fairly values its own work, it’s often told it’s “too much.” That’s not fair. It’s time to take a more honest look at the market.

At the same time, high-quality brands and products are being created in Poland – designed and manufactured locally – yet they’re becoming harder to find in stores. Why? Because they don’t offer the highest profit margins or the loudest marketing campaigns.

We see how original products are being copied. How price is mistaken for quality. How money spent on “fashion” rarely returns to the local economy. We don’t want to stay silent about it.

That’s why we created the Manifest.

Not as an accusation, but as an invitation to reflect: Where are the clothes you wear really made? What does the word “premium” truly mean? And do we, as consumers, have any real influence on how this market works?

We believe the answer is yes. We produce in Poland, working with local sewing studios. We design products built to last – not just for a season. We invest in quality and transparency.

If you’ve made it here – thank you.

Your purchasing decision matters.

M

Meticulous by design, honest by principle. From day one, we’ve been manufacturing in Poland – not because it’s easier or cheaper, but because it gives us full control over quality. We work with local sewing studios and know the people behind every stitch. That lets us react fast, refine details, and deliver products we stand behind. Design is important – but how and where it’s made matters just as much.

A

Authenticity starts with honesty. Asian production isn’t the issue – the lack of transparency is. We don’t judge where a product is made, but how it’s presented. If a jersey is manufactured in China and sold as “premium” without stating its origin, that’s misleading. Customers deserve clarity. It’s the bare minimum any serious brand should offer.

N

Numbers drive the shelf space, not quality. Many distributors and bike shops promote what brings the highest margin – not what’s best. That’s why €200 jerseys, made from the same fabrics as those from smaller European brands, dominate the market. In this system, brands that invest in quality and local production are pushed aside. We’re losing balance – as consumers and as an industry.

I

Imitations affect more than just brands. We’ve seen our own cap and sock designs sold on Asian platforms – sometimes using our original photos. Counterfeits don’t only harm creators; they erode the very idea of conscious consumption, originality, and honest craftsmanship. What we lose isn’t just a product – it’s the meaning behind supporting small, independent makers.

F

Final price often reflects strategy, not substance. Many brands position themselves as exclusive – not because of superior products, but because of how they present them. Luxury becomes a narrative, not a function. That doesn’t mean expensive products are bad – but not every expensive product is exceptional. We believe quality should be felt, not just seen.

E

European manufacturing is more than just a label. It’s a choice that supports local jobs, drives innovation, and strengthens our continent’s independence. It means shorter supply chains, a lower carbon footprint, and greater social responsibility. Yes, production in Europe costs more – but it also demands more. For us, it’s not an expense. It’s an investment in people, in quality, in the future – and in freedom from dependency on China.

S

Smart choices start with questions. Where was the jersey I’m wearing made? Who made it? Does the price I pay reflect durability and comfort – or just branding? These aren’t picky questions – they’re part of conscious consumption. Consumption that values not only appearance, but also ethics. In a world where everything can be sold through polished visuals, we aim to offer something more: real value.

T

This is not just another jersey. There’s a clear idea behind it. Not made for hype. Not created to point fingers. But to say: it can be done differently.

You can build with integrity. You can produce locally, honestly, without pretending.

The MANIFEST jersey isn’t rebellion – it’s common sense in a world where common sense is getting hard to hear. Polish brands are often judged more harshly for fair pricing – as if local quality is worth less by default.

Meanwhile, many international brands offer almost identical products – made in the same factories, from the same materials – just twice the price.

And no one asks why. The difference lies in the story, not in the actual quality.